NEWS JUST IN: GOOGLE CAFFEINATES WATER SUPPLY IN SEARCH ENGINE TOTAL CHEMICAL WAR.

Well, not quite. Hot on the heels of Microsoft’s new Bing, Google has unveiled its fancy pants new search engine version, codename: Caffeine. We take a look at Google’s percolations over a hot mug of Bing. No, wait, that’s not right…

BING! What does Microsoft’s new search engine mean for SEO and Google’s Internet Pie?

Let’s not beat around the bush here. When you think of search engines, you think of Google. When you’re using SEO techniques, 99% of the time you’re using what should really be called GO techniques. Yes, millions (if not billions) of searches are made on other search engines every day, but it takes enough time optimising for Google that everything else is really a bonus.

So SEO ticked along nicely for a few years; Google became better at catching the scammers, the scammers worked harder to get around Google and everyone in between enjoyed increasingly relevant search results.

Now Microsoft have released their new search engine, Bing, with a business partnership between Microsoft and Yahoo bringing not one, but two giants to level at Google’s internet pie.